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TAB-OKC Recommended Business Reading

Blue Ocean Strategy
Blue Ocean Strategy
by W. Chan Kim & Renée Mauborgne
Good to GREAT
Good to GREAT
by James C. Collins & Jerry I. Porras
The Five Dynsfunctions of a Team
The Five Dysfunctions of a Team
by Patrick Lencioni
Marketing Metrics
Marketing Metrics
by Paul W. Farris, Neil T. Bendle,
Phillip E. Pfeifer & David J. Reibstein
The Balanced Scorecard
The Balanced Scorecard:
Translating Strategy Into Action

by Robert S. Kaplan & David P. Norton
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